Sony Music/Columbia needed a site to showcase the work of singer/songwriter Rachel Platten. The client was looking for a clear, clean and impactful site. The goal was this site would be geared towards showcasing the artist’s photographs and music in a simple and easy way. In addition to this there was a both limited time restraint and budget for the project.
In executing the request of the client, I utilized the photos and color overlay effect that provided a wayfinding/navigational system for the site. The parallax scrolling of the content on the home page offers a small interactive pay off as the visitor scrolls through the sections of the site. The content pages are all pretty straight forward with music, video and tour information with a link to her tumblr blog I worked with Eric Montanez to establish the copy and other important info details the client requested like links to specific social media sites and the newsletter form. Overall the site is a quick read that leaves a big impression.